Digital marketing trends have all but taken over the marketing sphere of the addiction treatment industry. Many centers are now ditching the old outbound marketing system of buying ads and email lists, pushing out press releases, while praying for leads. Instead they are turning to targeted content and inbound marketing. You should too!
This new strategy focuses on crafting and distributing relevant and valuable content, such as ebooks, blogs, infographics and even videos, to attract and engage your target audience with the goal of driving profitable action.
In truth, rehab centers can actually benefit from content marketing more than other industries, since most potential patients and their loved ones are searching for helpful answers to their questions about rehabilitation, addiction, treatment, and other polemic issues. If they’re looking for information, they might as well get them from you. Want to get started or redouble your current efforts? Here’s some ideas to consider:
1. Know your audience
Potential patients, their family and friends, and other experts in the industry will often constitute the target audience of an addiction treatment center. Knowing this will give you ideas on what information they will likely search for, which will in turn help you create the relevant content as needed. It could be a landing page, an eBook or a blog – the important thing is that the content is accurate, relevant and accessible.
2. Optimize content with keywords and links
After content creation comes the optimization – ideal usage of keywords and anchor texts for all contextual links. Keywords make your content searchable while links give the page a certain credibility. These days, high quality content with inbound links from other high ranking sites is what gets your website a top natural ranking.
3. Create content at regular intervals
Content marketing is an ongoing process so be sure to keep them coming at set periods. This is one of the best ways to boost your site’s ranking on search engines. It tells them that your site is still active and an authority on the subject matter. If your website is already at the top of the search results page, the posting fresh content regularly is a given way to maintain your position.
4. Practice strategic distribution
Now that you have your relevant and evergreen content, you’ll want to post them to various platforms across the web for a wider reach. For instance, videos, tagged images and memes are types of content that do well on social media. Blogs and How-To guides, can go on your site, while published whitepapers feature on online gazettes. Every content should have anchor texts with links that direct back to your website. This way you can get leads to your site.
We Know Content Marketing For Rehab And Detox Centers
Running an addiction marketing center can keep you busy for long enough to prevent you from executing the right content marketing strategy. We’re here to help! As a full-service digital marketing firm, we specialize in creating a powerful online presence for your rehab center to pull more leads and convert them.
Contact us today by filling out our contact form and we’ll be sure to get back to you shortly. We would love to hear from you.