Prevention is the best way to fight any kind of diseases such as drug addiction. As addiction does not discriminate, it targets people of all ages, sex, and races. Even with all the technology with have today, many remain perplexed with the whole concept and meaning of addiction. Without the proper knowledge and deeper understanding of addiction can lead to a lot of misconceptions about the disorder.


“The Hijacker”


The Addiction Policy Forum launches their first episode of The Hijacker, a new animated series addressing addiction. This awareness campaign addresses drug addiction and explains how drugs can alter the brain. In this series, it talks about how the brain re-arranges its survival needs and prioritizes getting drugs.

According to the group’s president, Jessica Hulsey Nickel the initiative focuses on the misconception about the drug addiction as a disease. They want the public to know how drug addiction treatment works, the length of treatment, and the importance of recovery support. Most importantly, they want the every one of all ages to know how the disease develops in the first place. An animated series about the disorder will capture more attention, thus getting their messages across easily.

Addiction Policy Forum


“Addiction awareness advocates hope a new cartoon series aimed at explaining the science behind addiction — and addressing some misconceptions — leads to more understanding about the disease.

The series from the Addiction Policy Forum, a Washington, D.C.-based partnership of addiction awareness advocates, launched July 16. The first episode, “The Hijacker,” explains how using drugs can change people’s brains in a way that re-prioritizes getting drugs over other survival needs, such as eating.

The group’s president, Jessica Hulsey Nickel, who lost two parents to addiction, said she wants to address misconceptions and “elevate the science of addiction.”

“There’s so much misinformation about this disease, everything from this being a choice and not a disease, the misunderstanding about how treatment works, misunderstandings about medications, about lengths of treatment and recovery support, how you develop this disease in the first place,” she said. “We are surrounded and drowning in misinformation and myths.”

She sees the series as a way to reach a wide group of people — those struggling with addiction, their family members and anyone who could better understand the issue.”


Read the rest of the campaign here.

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